The Aff’s use of the hyphen in their plan text fuses together political function and techno-strategy in an authoritarian use of language which numbs us, leaving us hypnotized and subservient to the violent imagery of power and protection, justifying the annihilation of all life
In the most advanced sectors of functional and manipulated communication, language imposes in truly striking constructions the authoritarian identification of person and function. Time magazine may serve as an extreme example of this trend. Its use of the inflectional genitive makes individuals appeal to be mere appendices or properties of their place, their job, their employer, or enterprise. They are introduced as Virginia’s Byrd, U.S. Steel’s Blough, Egypt’s Nasser. A hyphenated attributive construction creates a fixed syndrome: “Georgia’s high-handed, low-browed governor . . . had the stage all set for one of his wild political rallies last week.” The governor__
Marcuse 1NC
The Aff’s use of the hyphen in their plan text fuses together political function and techno-strategy in an authoritarian use of language which numbs us, leaving us hypnotized and subservient to the violent imagery of power and protection, justifying the annihilation of all life
Herbert Marcuse, Professor at University of California at La Jolla, 1964
[One Dimensional Man, http://grace.evergreen.edu/~arunc/texts/frankfurt/marcuse/one-dimen/chap4.pdf]
In the most advanced sectors of functional and manipulated communication, language imposes in truly striking constructions the authoritarian identification of person and function. Time magazine may serve as an extreme example of this trend. Its use of the inflectional genitive makes individuals appeal to be mere appendices or properties of their place, their job, their employer, or enterprise. They are introduced as Virginia’s Byrd, U.S. Steel’s Blough, Egypt’s Nasser. A hyphenated attributive construction creates a fixed syndrome: “Georgia’s high-handed, low-browed governor . . . had the stage all set for one of his wild political rallies last week.” The governor__